A
fifth stage might be added in which the implemented decision is assessed and
evaluated. In view of our emphasis on relocation theories with equal interest
in push and pull- factors, we note that this staging of the process has a
similar bias towards the locational pull- factors as neo- classical theory. The
decision to move is considered to be one step but following 1969a relocation is
one possible outcome of an adjustment to packers and movers pune change process . Adjustment may also
be sought in reorganization or in other investment strategies.
Moreover spatial
adjustments may be in the form of on- site change in inter- site reorganization
and opening up of new sites. The decision to
relocate is therefore the outcome of a complicated decision process that
may involve more than one stage and feedback’s between the various stages.
Other possible outcomes may be for instance on- site expansion or the opening
of a new subsidiary plant without the closing down of the old site Schmenner
1982.
Apart
from the decision making process which is made explicit there are four key
elements in behavioural location theory:1 the role of limited information, 2
the ability to use information; 3 perception and mental maps; and 4
uncertainty. These movers and packers pune elements were combined by pred 1967, 1969 in to the
behavioural natrix where firms are classified along two dimensions viz. 1 the
availability of information and 2 the ability to use information.
Firms with
high information levels and a large ability to use it come close to classical
Homo economicus and may be expected to locate near optimal. Firms at the other
end the scale know little and cannot utilize this information and thus may be
expected to locate at less profitable or unprofitable locations. Many of them
will fail in the end. Despite its simplicity and popularity Pred’s behavioural
matrix offers no more than a conceptual basis for constructing a bhevioural
location or relocation theory McDermott, 1973.
In the behavioural theory it is
the perception of reality not only reality in itself that matters. Mental maps
Abler et al. 1971; Cox, 1972 the perception of the geographic configuration is
what people use in their spatial decision making. These ideas were central to
the work of pellenbarg 1985 and Meester 1999 in their work on firm relocation.
Limited
information limited abiliercety perception and uncertainty all lead to a large
spatial bias in relocation decision making.
No comments:
Post a Comment